True Lavender Collective is owned by Julie Harden, who is never farm from her Australian Miniature Labradoodle Juneau.
Originally from Southern California, Julie spent 14 years leading teams in the high tech industry, including 8 years at Amazon. Following her passion for learning and lavender she owned a Pelindaba Lavender franchise for five years. True Lavender Collective is a continuation of her entrepreneurship spirit and tenacity.

We are a small, woman-owned and operated lavender product gallery that began welcoming visitors in July 2018.
When one engages with TLC, we want them to feel special, as if they’ve discovered an elevated experience. We want them to take time exploring every thoughtful detail — from the product selection and ingredient sources to the product photography and in-store displays — because everything is intentional.

True Lavender Collective is located across from the Plaza on Hwy 99/N Main Street in the heart of historic downtown Ashland.
Just 20 minutes north of the California border on I-5, take exit 19 towards Ashland and turn south on S. Valley View Road.
Continue into downtown Ashland to find this unique all-lavender retail experience located on Main Street between Water and Oak Streets. Free parking is readily available throughout Ashland.

When you choose from our extensive collection of homegrown and collaborative lavender products, you support small family farms and local artisans, fostering a sustainable revenue stream year-round.